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What is advertising ?

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promoteor sell a product, service or idea.Sponsors of advertising are often businesses who wish to promote their products or services

Advertising objectives:

  1. Convince customers that a company's services or products are the best

  2. Enhance the image of the company

  3. Point out and create a need for products or services

  4. Draw customers to the business, and

  5. To hold existing customers

Types of advertising media

Virtually any medium can be used for advertising. Commercial advertising media can include wall paintingsbillboardsstreet furniturecomponents, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popupsskywriting, bus stop benches, human billboards and forehead advertising, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes ("logojets"), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, doors of bathroom stalls, stickers on apples in supermarkets, shopping cart handles (grabertising), the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising.

History of advertisement media

Flyers (1806)
1st Paid newspaper ads (1836)
1st Radio ads
(1920s)
The World's First Ever TV Ad (1941) - Bulova watches
Newspaper (1925)
Magazine (1925)
Outdoor poster (1925)
Main advertisemnt media  Newspaper, magazine, outdoor poster (1925)
Post Listing
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Internet advertisement 1990
Social Media advertisement - Now
Advertising theories:
Hierarchy-of-effects models

Various competing models of hierarchies of effects attempt to provide a theoretical underpinning to advertising practice.

  • The model of Clow and Baack clarifies the objectives of an advertising campaign and for each individual advertisement. The model postulates six steps a buyer moves through when making a purchase:

    1. Awareness

    2. Knowledge

    3. Liking

    4. Preference

    5. Conviction

    6. Purchase

  • Means-End Theory suggests that an advertisement should contain a message or means that leads the consumer to a desired end-state.

  • Leverage Points aim to move the consumer from understanding a product's benefits to linking those benefits with personal values.

R2O theory mixed up the above three models by 4 advertising methods:

  1. Local Awareness,

  2. Brand Awareness,

  3. Customer Engagement,

  4. Campaign Awareness.

With the above 4 methods: each of every advertisement can be in banner, picture, video or blogs.

Penang Ads ·槟城广告区·provides an all in one platform for advertiser that covered:

  1. Banner ads in Facebook “own Facebook timeline & 3rd party timeline”

  2. Blogs ads in 3rd parties blogs “it will increase SEO ranking”

  3. Video ads in Facebook

Why need to advertise in different party platform as well? Why don’t I only do advertisement in own Facebook timeline or own blogs?

The reason can be explained in old media “newspaper”, during old media world by “newspaper” business owner won’t published an advertisement in one newspaper, they will published as many as they effort to. WHY?

  • Different audience in different media party – reach to more audience

  • More appearance in more media party – increase brand awareness & confident level

Now, you can easily advertise in 3rd party media like us “Penang Ads ·槟城广告区” that covered:

  1. Banner ads in Facebook “own Facebook timeline & 3rd party timeline”

  2. Blogs ads in 3rd parties blogs “it will increase SEO ranking”

  3. Video ads in Facebook

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